It must be difficult to come up with a new brand of performance, now that all the letters quickly sounded been taken. Anything that sounds like the first letter of the suffix distance that has quickly caught.
R and S may get the best gigs - either together or separately, what with them began the road, rally, race, sports and so on - through their affiliation with Porsche, Ford and others. However, GT combo, with or without me, makes the show quite envy. Throwing M for motorsport and T for turbo and there is not much left in alphabetical fast.
Oh, there are still letters left, obviously. Lots of them. But the B and H just does not cut it. W is not a quick letter that sounds, either. Too many syllables. Lexus has put the forbidden F, E clean, dirty D, Z is Nissan and, well, forget the rest. It just surprised no one went with emoji. Audi closest to taking the plunge is inevitable, with R8 Plus. So maybe we have to look forward to '#whoosh' variant of the hatchback mediocre sometimes, or just strange symbols: '. Performance car formerly known as GTI '
Anyway, Hyundai has decided to go with N when it launched the brand's performance next year. This means the first hot hatchback, i30N, will arrive sounded for all the world like a mid-range printer.
But there is a logic to N. Aston Martin has been experimenting with it. This is not a letter that sounded very fast, but when you put Aston Martin in front of him, which tend not to care. For Aston, N24 marks the 24 Hours Nürburgring race his success.
That may well be why Hyundai has opted for it, too. Having a facility near the Nürburgring, Germany is used as a race track circuit endurance ride and handling more than a track by most manufacturers, while i30N development was raced in the Nürburgring 24 Hours the other weekend. N boss, Albert Biermann, used to work for the BMW M division, so I think, logically, N is one step from there, too.
But the real intrigue is not in the name of i30N but how good it would be. Hyundai has been very successful but nowhere near the end of his ambition, and think a sports sub-brand will enhance your perception of it. Shifting perceptions upscale harder than shifting them down, which is why it is easier for Audi to sell £ 15k hatchback than for Hyundai to sell £ 50k executive cars (like Genesis G90 pictured above), but i30N which will be tasked with the job.
Insiders say they are very serious about it and they want to be as good i30N driving for every £ 30,000 hot hatch. If yes, that would be amazing. And N may be starting to sound fast after all.
R and S may get the best gigs - either together or separately, what with them began the road, rally, race, sports and so on - through their affiliation with Porsche, Ford and others. However, GT combo, with or without me, makes the show quite envy. Throwing M for motorsport and T for turbo and there is not much left in alphabetical fast.
Oh, there are still letters left, obviously. Lots of them. But the B and H just does not cut it. W is not a quick letter that sounds, either. Too many syllables. Lexus has put the forbidden F, E clean, dirty D, Z is Nissan and, well, forget the rest. It just surprised no one went with emoji. Audi closest to taking the plunge is inevitable, with R8 Plus. So maybe we have to look forward to '#whoosh' variant of the hatchback mediocre sometimes, or just strange symbols: '. Performance car formerly known as GTI '
Anyway, Hyundai has decided to go with N when it launched the brand's performance next year. This means the first hot hatchback, i30N, will arrive sounded for all the world like a mid-range printer.
But there is a logic to N. Aston Martin has been experimenting with it. This is not a letter that sounded very fast, but when you put Aston Martin in front of him, which tend not to care. For Aston, N24 marks the 24 Hours Nürburgring race his success.
That may well be why Hyundai has opted for it, too. Having a facility near the Nürburgring, Germany is used as a race track circuit endurance ride and handling more than a track by most manufacturers, while i30N development was raced in the Nürburgring 24 Hours the other weekend. N boss, Albert Biermann, used to work for the BMW M division, so I think, logically, N is one step from there, too.
But the real intrigue is not in the name of i30N but how good it would be. Hyundai has been very successful but nowhere near the end of his ambition, and think a sports sub-brand will enhance your perception of it. Shifting perceptions upscale harder than shifting them down, which is why it is easier for Audi to sell £ 15k hatchback than for Hyundai to sell £ 50k executive cars (like Genesis G90 pictured above), but i30N which will be tasked with the job.
Insiders say they are very serious about it and they want to be as good i30N driving for every £ 30,000 hot hatch. If yes, that would be amazing. And N may be starting to sound fast after all.
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