Continuing its drive of providing innovation and excitement for its customers, Nissan Philippines, Inc. (NPI), the sole national sales company of Nissan in the Philippines, recently unveiled a new global retail visual identity, with the opening of the new Nissan Sucat dealership.
The Nissan Retail Environment Design Initiative or NREDI 2.1 is a global retail visual design rolled out by Nissan Motors Co. Ltd., to its global network, unifying different markets under one visual identity. Its philosophy is centered on enhancing Nissan customer experience through premium comfort and innovative services.
“This new visual identity is intended to become more inviting to our customers and at the same time showcase Nissan cars at its most attractive and exciting way,” Ramesh Narasimhan, NPI President and Managing Director said. “It also gives our dealers a fresh, new look that projects a reinvigorated, stronger Nissan. A Nissan that promises one to rediscover excitement, whether being behind the wheel, or as a passenger in any of our refreshed fleet of vehicles.”
Nissan Sucat, under the management of Tetra Sales and Services Inc. (TSSI), consider this as an important milestone for Nissan and for their company. "With the implementation of NREDI 2.1 for the first time under our group, we are in TSSI proud to continue to uphold the spirit of driving innovation and excitement inherent in Nissan DNA," said Felix Limcaoco III, TSSI President. "We are also proud to say that, as the largest dealer group, we are committed to helping enhance the strong consumer confidence and belief for the Nissan brand."
Designed to enhance the trip and purchase the customer experience, the new showroom is now twice the size of normal dealer with a total area of 781 square meters. Nissan design initiatives ranging from five major components: 1) the red icon Nissan tablet at the entrance of the showroom and the pylon; 2) attractive red "Nis-san drive" which is an intuitive guide for clients navigate through the Nissan brand experience; 3) a variety of consulting; 4) premium joint space is equipped with a bar; and 5) exclusive shipping area where clients can feel special after receiving their new vehicles for the first time.
These are some elements that look to work together to provide customers with optimal customer-centric experience that seamlessly blends all touch points and purchase event with an integrated approach to selling tools and customer experience.
Openness, customer convenience and transparency integral to the design concept Nissan NREDI 2.1 offers customers a first class experience, either in buying or servicing a vehicle. In accordance with the continuous evolution of the Nissan brand provide the best customer-centric automotive experience, customers can expect more than NREDI 2.1 will be launched soon Other Nissan dealers in the near future.
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